PinPoint Test Drive

Ford Case Study

Learn how Ford activated their 2014 Spring Sales Event (EcoBoost Challenge)—conquested the competition, drove measurable leads and sales and even improved favorable opinion among fence sitters. Oh yeah, they also helped us change how the automotive world views Facebook.

Contact Flash Point’s award winning team today, to learn how you can put the power of Pinpoint Test Drive to work for you.


“PinPoint [Test Drive] was a successful program. It helped us activate our national sales event and generated retail dealership traffic. The added bonus was the positive impact social media had on Ford favorable opinion.”

-Dan Hogan
  SVP JWT / Team Detroit